by Cargill

Submitted by amyjbixby

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Nutrition Facts

Serving SizeI packet (3.5g)
Amount Per Serving
% Daily Value*
Total Fat 0.0 g 0 %
   Saturated Fat 0 g 0 %
   Trans Fat0 g
   Polyunsaturated Fat0 g
   Monounsaturated Fat0 g
Sodium 0 mg 0 %
Total Carbohydrate 3 g 1 %
   Dietary Fiber 0 g 0 %
   Sugars0 g
   Other Carbs0 g
Protein < 1 g 0 %
* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.

Food Description

Truvia™ (pronounced Tru-VEE-a) is the brand name for a great-tasting, natural, zero calorie sweetener made with rebiana, the best-tasting part of the stevia leaf, which is 200 times sweeter than sugar. Truvia™ natural sweetener provides consumers with a new, natural sweetener choice to reduce the number of calories in their diets and provides a new option in their overall wellness plan. Cargill is announcing the availability of both the Truvia™ sweetener as an ingredient and as a tabletop sweetener available to consumers. The Name The name Truvia™ comes from the combination of "truth" and "the way." The Need Increasingly, consumers are looking for natural food and beverage alternatives. Truvia™ rebiana, which comes from a leaf, gives them a new sweetener choice. Many consumers are managing their calorie intake and have been searching for a zero calorie natural alternative to current market offerings. Look for the Leaf Now, consumers will be able to taste Truvia™ tabletop sweetener. In addition, Truvia™ natural sweetener will be used as an ingredient in foods and beverages. Safety Based on stevia's long history of use around the world, previous scientific research, and a rigorous safety evaluation program, Truvia™ natural sweetener has been established as a safe product for use as a general purpose sweetener. Look and Taste Truvia™ tabletop has a unique crystalline form and proprietary natural flavor system. Cargill provides all the ingredients in the Truvia™ tabletop sweetener and uses its food formulation expertise to bring consumers the optimum taste in natural zero calorie sweetness. One packet of Truvia™ natural sweetener provides the same sweetness as two teaspoons of sugar. Truvia™ natural sweetener is suitable for people with diabetes. The product is kosher certified (Parve circle U). What is Truvia™ natural sweetener? Truvia™ (pronounced Tru-VEE-a) is the brand name for the first great tasting, natural, zero calorie sweetener made with rebiana, the best-tasting part of the stevia leaf. Cargill has worked for years to develop Truvia™ natural sweetener in response to consumer demand for a natural, zero calorie way to sweeten foods and beverages. Unlike stevia used in dietary supplements, which typically refers to a mixture of many components from the stevia leaf, rebiana comes only from the best-tasting components of the stevia leaf and is a high-purity sweetener that is consistent in quality. What makes Truvia™ natural sweetener different from any other sweetener available today? Prior to the introduction of Truvia™ natural sweetener, no one knew how to isolate the best-tasting part of the stevia leaf, turn it into a consistently great-tasting, high-quality, natural sweetener, and ensure a consistent supply. Nearly all other tabletop or food and beverage sweeteners available today are either artificial or contain calories. Are Truvia™ natural sweetener, rebiana and stevia all the same thing? No. Truvia™ is the brand name. Rebiana is the common or usual name for this new ingredient derived from the stevia plant. Stevia is used to describe either the stevia plant or to loosely describe various products derived from the stevia plant. Both stevia and rebiana come from the leaves of the stevia plant. However, rebiana, developed by Cargill, is a high-purity, consistent product that comes from the best-tasting components of the stevia leaf. Stevia as used in dietary supplements typically refers to a crude preparation from the leaves of the stevia plant that contains a mixture of many components, not just those that give a sweet taste to the leaf. How is Truvia™ natural sweetener (rebiana) processed from stevia leaves? Rebiana begins with a leaf. The leaves are harvested and dried, and then steeped in fresh water in a process similar to that of making tea. This unlocks the best-tasting part of the leaf, which is then further purified to make a food-grade product. The finished product is the pure sweetness of rebiana. Is Truvia™ natural sweetener organic? No. While Truvia™ natural sweetener is natural and comes from a plant, it is not certified or grown organically at this time. That could happen in the future, depending upon consumer demand. Where is the stevia grown to produce Truvia™ natural sweetener? It is grown commercially primarily in China, as well as in Paraguay, where stevia is a native plant. What is erythritol and how is it used in the Truvia™ natural sweetener product? Erythritol is a natural, non-caloric alternative to sugar. It has been part of the human diet for thousands of years as it is present in fruits such as pears, melons and grapes, as well as foods such as mushrooms and fermentation-derived foods such as wine, soy sauce and cheese. Since 1990, erythritol has been commercially produced and added to foods and beverages to provide sweetness, as well as enhance taste and texture. It is used as a bulking ingredient in the tabletop formula. Safety Is Truvia™ natural sweetener safe for consumption? Yes. Before making Truvia™ natural sweetener available to consumers, Cargill commissioned a rigorous set of scientific studies that established the safety of rebiana. The results confirmed the positive findings of earlier studies and addressed unresolved questions. The results have been published in Food and Chemical Toxicology, a peer-reviewed scientific journal. A panel of independent experts reviewed a dossier of all available toxicity and safety information relevant to rebiana, and concluded that rebiana is safe for use as a general purpose sweetener. If stevia is a natural product that's been used safely for decades, why did you conduct this research to establish the safety of rebiana? Cargill sponsored various studies to affirm earlier positive safety findings for steviol glycosides (including rebaudioside A, the main component of rebiana) and to confirm that rebiana is broken down by the body in the same way as stevioside, which has been studied extensively. Cargill also wanted to answer specific questions posed by international experts, so that consumers in countries where rebiana is not presently allowed could have the same access to rebiana as consumers in Japan and other countries in Asia and South America, for whom stevia is readily available as a sweetener. Is there a limit on how much rebiana a person can safely consume? The Acceptable Daily Intake (ADI) supports rebiana use as a general purpose sweetener in food and beverages.

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